Wholesale, But Make It Fun

Products people talk about — bold, clever, and guaranteed to brighten your shelves (and your margins).

 View This Seasons catalogue

The Season of Unordinary

Our latest catalogue is packed with colourful chaos, clever design, and zero beige — consider it your cheat sheet to brighter shelves and happier customers.

View Our catalogue

Partner Stories

Menkind Stores

Menkind Stores

“Quirky stationery, on-demand tech products with a twist to make it fun, all with strong patterns and branding”

 Selfridges Department Store

 Selfridges Department Store

“Exciting, eye-catching and on-trend products”

Oliver Bonas Gift Stores

Oliver Bonas Gift Stores

"Products have a very clear end-use and are technically very well constructed so it really feels like the customer is getting value for money" 

Request Samples

How We Can Help

International Shipping

With bases in the UK, EU, USA, and China (FOB) we ship worldwide - because fun deserves global distribution

Designed in the UK

Born in London, raised on creativity and chaos. Every Mustard design starts with a sketch, a spark, and a refusal to settle for beige — because ordinary just isn’t our thing.

White Label Service

Want our creativity with your branding? We’ve got you. From concept to packaging, our design team can turn your product dreams into reality — minus the beige, plus a healthy dose of fun.

20 Years of Unordinary

We’ve been brightening desks, shelves, and days for over two decades — proving that creativity, colour, and a hint of chaos never go out of style.

As Seen In