Wholesale, But Make It Fun

Products people talk about — bold, clever, and guaranteed to brighten your shelves (and your margins).

The Season of Unordinary

Our latest catalogue is packed with colourful chaos, clever design, and zero beige — consider it your cheat sheet to brighter shelves and happier customers.

View Our catalogue

Bold blue circular icon with stylized white M letter, modern graphic stationery logo

Bringing Colour to a Store Near You

Serving over 167 Key Accounts in over 22 countries
Colorful display of novelty desk accessories, stationery, and office gifts arranged on store shelves.

MANOR Department Stores - Switzerland

Bookstore display with colorful novels, stationery, maps, pens, and quirky office gifts.

Waterstones - England

Colorful desk accessories and novelty stationery items on display shelves in a retail store.

DNA Stores - Jordan

Kinokuniya UAE

Public - Greece

Colorful novelty stationery, including flamingo pens, rainbow sticky notes, and quirky desk accessories.

Liberty Stores - London

Colorful display of novelty desk accessories, stationery, and office gifts arranged on store shelves.

MANOR Department Stores - Switzerland

Bookstore display with colorful novels, stationery, maps, pens, and quirky office gifts.

Waterstones - England

Colorful desk accessories and novelty stationery items on display shelves in a retail store.

DNA Stores - Jordan

Kinokuniya UAE

Public - Greece

Colorful novelty stationery, including flamingo pens, rainbow sticky notes, and quirky desk accessories.

Liberty Stores - London

Colorful display of novelty desk accessories, stationery, and office gifts arranged on store shelves.

MANOR Department Stores - Switzerland

Bookstore display with colorful novels, stationery, maps, pens, and quirky office gifts.

Waterstones - England

Colorful desk accessories and novelty stationery items on display shelves in a retail store.

DNA Stores - Jordan

Kinokuniya UAE

Public - Greece

Colorful novelty stationery, including flamingo pens, rainbow sticky notes, and quirky desk accessories.

Liberty Stores - London

Colorful display of novelty desk accessories, stationery, and office gifts arranged on store shelves.

MANOR Department Stores - Switzerland

Bookstore display with colorful novels, stationery, maps, pens, and quirky office gifts.

Waterstones - England

Colorful desk accessories and novelty stationery items on display shelves in a retail store.

DNA Stores - Jordan

Kinokuniya UAE

Public - Greece

Colorful novelty stationery, including flamingo pens, rainbow sticky notes, and quirky desk accessories.

Liberty Stores - London

Colorful display of novelty desk accessories, stationery, and office gifts arranged on store shelves.

MANOR Department Stores - Switzerland

Bookstore display with colorful novels, stationery, maps, pens, and quirky office gifts.

Waterstones - England

Colorful desk accessories and novelty stationery items on display shelves in a retail store.

DNA Stores - Jordan

Kinokuniya UAE

Public - Greece

Colorful novelty stationery, including flamingo pens, rainbow sticky notes, and quirky desk accessories.

Liberty Stores - London

Also Seen In

Red rectangle with white Virgin Megastore logo and text, simple graphic style
The Conran Shop text logo in bold black letters on a white background.
Bold black MenKind text logo on a plain white background
Black Selfridges & Co text logo on a bright yellow background
Black sans-serif logo text spelling 'Oliver Bonas' on a white background
Cultura logo with white text and curved underline on blue background, includes 'l'esprit jubile' tagline.
Urban Outfitters logo in bold black text on a white background
MANOR logo in bold black letters with a red hexagonal flower graphic
Red rectangle with white Virgin Megastore logo and text, simple graphic style
The Conran Shop text logo in bold black letters on a white background.
Bold black MenKind text logo on a plain white background
Black Selfridges & Co text logo on a bright yellow background
Black sans-serif logo text spelling 'Oliver Bonas' on a white background
Cultura logo with white text and curved underline on blue background, includes 'l'esprit jubile' tagline.
Urban Outfitters logo in bold black text on a white background
MANOR logo in bold black letters with a red hexagonal flower graphic
Red rectangle with white Virgin Megastore logo and text, simple graphic style
The Conran Shop text logo in bold black letters on a white background.
Bold black MenKind text logo on a plain white background
Black Selfridges & Co text logo on a bright yellow background
Black sans-serif logo text spelling 'Oliver Bonas' on a white background
Cultura logo with white text and curved underline on blue background, includes 'l'esprit jubile' tagline.
Urban Outfitters logo in bold black text on a white background
MANOR logo in bold black letters with a red hexagonal flower graphic
Red rectangle with white Virgin Megastore logo and text, simple graphic style
The Conran Shop text logo in bold black letters on a white background.
Bold black MenKind text logo on a plain white background
Black Selfridges & Co text logo on a bright yellow background
Black sans-serif logo text spelling 'Oliver Bonas' on a white background
Cultura logo with white text and curved underline on blue background, includes 'l'esprit jubile' tagline.
Urban Outfitters logo in bold black text on a white background
MANOR logo in bold black letters with a red hexagonal flower graphic
Red rectangle with white Virgin Megastore logo and text, simple graphic style
The Conran Shop text logo in bold black letters on a white background.
Bold black MenKind text logo on a plain white background
Black Selfridges & Co text logo on a bright yellow background
Black sans-serif logo text spelling 'Oliver Bonas' on a white background
Cultura logo with white text and curved underline on blue background, includes 'l'esprit jubile' tagline.
Urban Outfitters logo in bold black text on a white background
MANOR logo in bold black letters with a red hexagonal flower graphic
Red rectangle with white Virgin Megastore logo and text, simple graphic style
The Conran Shop text logo in bold black letters on a white background.
Bold black MenKind text logo on a plain white background
Black Selfridges & Co text logo on a bright yellow background
Black sans-serif logo text spelling 'Oliver Bonas' on a white background
Cultura logo with white text and curved underline on blue background, includes 'l'esprit jubile' tagline.
Urban Outfitters logo in bold black text on a white background
MANOR logo in bold black letters with a red hexagonal flower graphic
Red rectangle with white Virgin Megastore logo and text, simple graphic style
The Conran Shop text logo in bold black letters on a white background.
Bold black MenKind text logo on a plain white background
Black Selfridges & Co text logo on a bright yellow background
Black sans-serif logo text spelling 'Oliver Bonas' on a white background
Cultura logo with white text and curved underline on blue background, includes 'l'esprit jubile' tagline.
Urban Outfitters logo in bold black text on a white background
MANOR logo in bold black letters with a red hexagonal flower graphic

Partner Stories

Bold black MenKind text logo on a plain white background

Menkind Stores

“Quirky stationery, on-demand tech products with a twist to make it fun, all with strong patterns and branding”

Black Selfridges & Co text logo on a bright yellow background

 Selfridges Department Store

“Exciting, eye-catching and on-trend products”

Black sans-serif logo text spelling 'Oliver Bonas' on a white background

Oliver Bonas Gift Stores

"Products have a very clear end-use and are technically very well constructed so it really feels like the customer is getting value for money" 

Request Samples

How We Can Help

International Shipping

With bases in the UK, EU, USA, and China (FOB) we ship worldwide - because fun deserves global distribution

Designed in the UK

Born in London, raised on creativity and chaos. Every Mustard design starts with a sketch, a spark, and a refusal to settle for beige — because ordinary just isn’t our thing.

White Label Service

Want our creativity with your branding? We’ve got you. From concept to packaging, our design team can turn your product dreams into reality — minus the beige, plus a healthy dose of fun.

20 Years of Unordinary

We’ve been brightening desks, shelves, and days for over two decades — proving that creativity, colour, and a hint of chaos never go out of style.

Wholesale gifts and stationery, designed in London

Mustard is a UK wholesale supplier of impulse gifts, desk gifts and stationery — the colourful, clever stuff that earns its space by the till. For over 20 years we've supplied gift shops, bookshops and department stores across 22 countries, from Selfridges and Liberty in London to Manor in Switzerland and Kinokuniya in the UAE.

Trade customers can view the full trade catalogue online, request samples, or ask about pricing and minimums. We ship worldwide from bases in the UK, EU and USA, with FOB from China for larger programmes — and our white label service puts Mustard creativity under your own brand.