“The Mustard range is very practical in that all the products have a very clear end use and are technically very well constructed so it really feels like the customer is getting value for money.”

“Quirky stationery, on-demand tech products with a twist to make it fun, all with strong patterns and branding.”

“The quality of every product has been consistent. The comedy and colours are punchy and eye-catching and the price points are perfect. They feel unique and original and appeal to a wide section of customers.”