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Be More Cat - Peak Performance. Minimal Effort

Be More Cat - Peak Performance. Minimal Effort

Paws & Reflect

Some people journal. Some people meditate.

Some people stare into the middle distance while eating snacks and ignoring messages.

Be More Cat is a 52-page flipbook for the latter.

Inside: 52 pages of iconic cats serving calm, control and complete emotional detachment.

Each page pairs a gloriously unbothered feline with a slogan that feels somewhere between life advice and quiet resignation.

Regular price £12.00
Sale price £12.00 Regular price
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Mildly Important Details

  • Calm, Calculated, Unbothered.
  • 52 Ways to Do Less.
  • Peak Performance. Minimal Effort.
  • No Action Required
  • Balance, Achieved.
  • Made for cat people, office cynics, and lovers of low-energy excellence
  • Spiral-bound so you can flip through and care less, but with more style.
  • The perfect gift for anyone who appreciates stillness, sarcasm, and soft furnishings
  • Essentially a motivational flipbook, if your motivation is to lower the bar beautifully
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Be More Cat - Peak Performance. Minimal Effort

Be More Cat - Peak Performance. Minimal Effort

Regular price £12.00
Sale price £12.00 Regular price

International Shipping

Because fun shouldn’t have borders.

Beautifully Packaged

Because first impressions matter (even for gifts)

Designed With Love

Designed in London where creativity, chaos, and good ideas collide.

Loved Worldwide

Thousands of reviews, averaging 4.9 stars of joy

The Man Who Declared War on Beige

I didn’t set out to start a brand. I set out to fix a mood.

Everything around me felt a bit… beige — the products, the offices, the energy. So I decided to build a world where colour, humour, and design could coexist without needing permission.

Mustard was born out of equal parts curiosity and chaos. It’s proof that practicality doesn’t have to be dull, that playfulness can still have purpose, and that good design should make you smile before you even use it.

We make things that stand out on purpose — because blending in is overrated.